A NEW KIND OF GRIME
Almost as impossible as finding a good parking spot in downtown, befriending a true Los Angeles native in this city is just as unlikely. Whether it’s a struggling actor from the Midwest or tourist from across the pond, the resident demographics of this west side jewel is predominately made up of people from out-of-state. And so amidst this cultural melting pot, The OC Mafia clothing and design company is here to pull the vial off of any tinsel town misconceptions and evoke a more real and grimy essence into Southern California fashion and style.
Co-founders Ryan Mark and Ian Hutchison (old college roommates from Chapman University) have come together to spearhead the cultural and artistic movement that is The OC Mafia. Their clothing line is influenced by an array of cultural elements spanning from the styles of 70s and 80s DIY punk posters, to the vernacular design of Ed Banger records. Infusing these elements together, the duo uses this stylistic approach in showcasing elements of Southern California that not many designers choose to highlight– the dirt and grime.
“We are not there to say Southern California is a horrible place as much as we are saying it is a real place that has the grime living side by side with the sunshine and palm trees. So the sun comes hand in hand with the shadows, which is very much a part of the chiaroscuro style consistent in noir,” says co-founder Ryan Mark. And while seemingly poking fun of the hype created by out-of-state residents and other residents alike, The OC Mafia brings sincerity and genuine appreciation for both the good and the bad that Southern California has to offer.
To experience and learn more about this collection, visit The OC Mafia website at www.theocmafia.com or contact them directly at firstname.lastname@example.org to order your own genuine piece of California.