Onto Plan B

 As part of our ethos, The Squirrel Co. finds responsibility in reporting on companies and organizations that make a whole hearted commitment to the well being of the public as well as the environment. In that respect, we would love to introduce to our readers B Corporation— a league of entrepreneurs, shareholders, and investors of the private sector that, “[use] the power of business to solve social and environmental problems.” To put it in even simplier terms, B Corporations strive to change the business world using a “me” to “we” ideology.

The evolution of this new type of corporation began with the realization that present corporate laws were simply not doing the job. As they state in their mission statement, laws were making it difficult for companies to take employees, the environment, and the community into consideration. Lack of transparency standards also made it difficult to tell if a company was genuinely “good” or just good at marketing. And that is why these “bad” laws gave way to a new kind of corporation– B Corporation.

Now, what exactly does an B Corporation do? First off, they must follow the B Corporation Declaration, “hold[ing] these truths to be self-evident: (a) that we must be the change we seek in the world, (b) that all business ought to be conducted as if people and place mattered, (c) that, through their products, practices, and profits, businesses should aspire to do no harm and benefit all, and (d) to do so requires that we act with the understanding that we are each dependent upon another and thus responsible for each other and future generations.” In other words, they strive to be “the change we seek.”

With the creation of this new type of sector, we will be sure to secure greater economic opportunity as well as making a positive impact in our community and to our environment. For a list of the 500 young and old companies that have already ditched plan A, visit www.bcorporation.net.

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